Industry Tactics
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Big Alcohol uses a whole array of tactics to support the bottom line. Below are just a few of the tactics we've chosen to look at in detail. Marketing to Target Populations When it comes to selling its products, Big Alcohol has its eyes on some very specific populations. "Responsibility" Campaigns In an effort to divert attention away from its own responsibility for alcohol-related problems, Big Alcohol emphasizes individual responsibility at every turn. Advertising and Promotion Big alcohol spends an estimated $6 billion a year on advertising and promotions. Here are some striking examples. The Health Argument Is alcohol really healthy in small doses? Get the story on the USDA recommendations (hint: industry played a part) and unearth the truth behind the so-called "French paradox." Philanthropy It’s no coincidence that the groups who receive the most funding from Big Alcohol are also the most targeted by the industry and therefore most likely to suffer the ill effects of alcohol-related problems. |
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