Snapshot: Pernod Ricard

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formerly Marin Institute

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Snapshot: Pernod Ricard

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Pernod Ricard CEO Pierre Pringuet

HQ: Paris

2009 Consolidated Sales (as of June 2009): $10.7 billion

Major Brands: Most popular spirit brands are Absolut, Chivas Regal, Malibu, Beefeater, Kahlua, and The Glenlivet


  • 113 production plants

Workforce: 19,000 employees in 70 countries worldwide

CEO Compensation 2008: Pierre Pringuet - $2.6 million in salary and bonuses

World Spirits Market Share (December 2008):

  • Premium spirits - 16 percent

Local and International Spirits Market Share (December 2008):

  • Mexico - 25 percent
  • Brazil - 20 percent
  • Russia - 18 percent
  • China - 39 percent
  • India - 10 percent

Facts & Figures:

  • World's #2 spirits producer
  • World's #4 wine producer

Annual Report 2008/2009

Expanding the Empire
This Paris-based booze behemoth is the number two producer of wine and spirits in the world. A global operation, Pernod Ricard is everywhere: from Bulgaria to New Zealand, Norway to the Philippines, Turkey to Estonia, Thailand to Poland. The company boasts of its expanding portfolio: "We are particularly well placed on emerging markets, such as India, China, Russia, South Korea, Mexico and Brazil.” More than 50 percent of its profits "are made in high-growth areas, such as Asia and the Americas." And as a dominant shareholder in Seagram’s, a prominent marketer of alcopops, PR can also boast of its effectiveness at targeting a young marketing demographic.