HQ: Leuven, Belgium
2008 Annual Revenue: $39.7 Billion (USD)
Major Brands: Approximately 300 brands; Most popular brands are Budweiser, Bud Light, Stella Artois, Beck’s, Hoegaarden, Brahma, Michelob, Skol, and Harbin
Holdings/infrastructure:
- Owns a 50 percent equity interest in Grupo Modelo, Mexico's leading brewer and owner of the global Corona brand
- 151 beverage plants worldwide
Workforce: 120,000 employees worldwide in more than 30 countries
CEO Compensation: Carlos Brito, $1.5 million annual salary (USD), plus 2.9 million shares of company stock held as of June 30, 2009
Beer Market Share (December 2008): Largest brewer in the world
- 49.9 percent in United States
- 55 percent in Mexico
- 42.9 percent in Canada
- 67.5 percent in Brazil
- 21.8 percent in United Kingdom
- 18.4 percent in Russia
- 15.4 percent in China
(World Beer Market Control: approximately 25 percent)
Facts and Figures:
- Holds #1 or #2 position in over 20 key markets
- Owns 4 of the 10 best selling beer brands
- In August 2007, Anheuser-Busch made a commitment to double its distribution to China by 2012, expanding to 100 new cities, reaching as many as 250 million potential new Chinese beer drinkers
- Anheuser-Busch InBev slashed 20,110 jobs in 2009, report shows
Predictions: “One in four beers around the world will soon be ABI-produced.” (source: Beverage Industry Magazine, September 12, 2008)
Final Words: “The company copies some of the best practices of global corporations, such as Wal-Mart and PepsiCo.” (source: InBev CEO Carlos Brito, Latin Trade, July 1, 2005)
"The World's Local Brewer"
When Anheuser Busch sold itself to giant InBev Corporation in 2008, it created a monolithic beer company capable of wielding unprecedented global marketing power over consumers (not to mention a potential stranglehold on other brewers) to push its message like no other beer company can. Its marketing tactics appear to offer fun for the whole family (from animated frogs to a bull terrier named Spuds McKenzie to the real-life Clydesdales) and its marketing staff seems intent on inserting the AB-InBev brands and products into every conceivable holiday or event. There’s no getting away from this new mega-company, which now owns breweries on nearly every continent, as the map below depicts:
| < Prev | Next > |
|---|
