Alcopop-Free Zone Marin Advances

Media Advisory                                                                                         


 



SAN RAFAEL, CA  (September 4, 2012) – Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone^TM Marin will hold a rally and news conference in front of the Albert Park area 7-Eleven in San Rafael tonight. They will ask the convenience store to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops. The group will then march to San Rafael City Hall to testify before the City Council votes on a Resolution in support of Alcopop-Free Zone^TM Marin.
 

What:                       Rally, New Conference, March, and City Council Meeting

When:                      Tuesday, September 4, 2012, 5:30 p.m.

Where:                     703 B Street, San Rafael, CA 94901

Who:                        Supporters Include:           



 

Why:            Youth-attractive alcopops, or flavored malt beverages (FMBs):           

• Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
• Are packaged in brightly-colored cans, similar to energy drinks
• Are priced low enough to effectively target underage drinkers, especially young women
• Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
• In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
• Encourage underage consumption which leads to serious alcohol-related harm

 

Media Availability:             
For interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492