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Media Press Releases San Rafael Circle K and Al’s Liquors - Targets of Alcopop-Free Zone™ Marin Rally
Media Press Releases San Rafael Circle K and Al’s Liquors - Targets of Alcopop-Free Zone™ Marin RallySign up to receive Action Alerts and eNews 
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San Rafael Circle K and Al’s Liquors - Targets of Alcopop-Free Zone™ Marin Rally
Media AdvisoryFor Events Occurring 12/15/12
English
Spanish
Contact: Michael Scippa 415-548-0492
Jorge Castillo 213 840--3336
San Rafael Circle K and Al’s Liquors -
Targets of Alcopop-Free Zone™ Marin Rally
SAN RAFAEL, CA (December 14, 2012) – Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ Marin will rally in the Canal area of San Rafael Saturday to encourage Circle K and Al’s Liquors to join other local retailers and voluntarily stop selling youth-attractive flavored malt beverages known as alcopops.
What: Rally and March
When: Saturday, December 15, 2012, 1:00 PM
Where: 981 Francisco Boulevard East, San Rafael, CA 94901 then march to:
36 Medway Road, San Rafael, CA 94901
Who: Representatives from:
- Alcohol Justice
- Alcopop-Free Zone™ Marin Coalition
- Canal Community Parents & Residents
- Youth for Justice
Why: Youth-attractive alcopops, or flavored malt beverages (FMBs):
The community will celebrate and promote retailers who comply as responsible, family-friendly, alcopop-free stores.
Alcopop-Free Zone™ Marin Supporters:
- Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
- Are packaged in brightly-colored cans, similar to energy drinks
- Are priced low enough to effectively target underage drinkers, especially young women
- Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
- In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
- Encourage underage consumption and binge drinking which leads to serious alcohol-related harm
The community will celebrate and promote retailers who comply as responsible, family-friendly, alcopop-free stores.
Alcopop-Free Zone™ Marin Supporters:
- Albert Park Neighborhood Alliance
- Alcohol Justice
- Baja Tires
- Being Adept
- Canal Alliance
- Families for Safer Schools
- Healthy Marin Partnership
- Healthy Novato
- La Plaza Market
- Marin County Board of Supervisors
- Marin County Advisory Board on Alcohol & Other Drug Problems
- Marin County Dept. of Health & Human Services Prevention Hub
- Marin County Pharmacists Association
- Novato Blue Ribbon Coalition for Youth
- Novato City Council
- Novato Friday Night Live
- Novato Police Department
- Novato Youth Council
- Oscar’s Tacos
- Paradise Markets
- Perry’s Deli (Novato)
- Picante Restaurant
- Pharmacist Planning Service, Inc.
- Salon Mirsa
- San Rafael City Council
- Santa Margarita Neighborhood Association
- San Rafael Community Coalition
- Sober Living in Mill Valley
- Taqueria Mi Familia
- Tiburon Town Council
- Twin Cities Coalition for Healthy Youth
- United Markets
- YMCA – Marin County Youth Court
- Youth Leadership Institute
- Youth for Justice
Media Availability: For more info, interviews with Alcohol Justice staff and Youth for Justice members, please contact Jorge Castillo 213 840—3336.
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