eNews: April 30, 2014

Alcohol Justice eNews: April 30, 2014
April 30, 2014

First Annual REEL Recovery Film Festival SF Bay Area a Success

REEL Recovery Film Festival photo
Alcohol Justice's Michael Scippa and Bruce Lee Livingston, San Francisco Sheriff Ross Mirkarimi, and Writers In Treatment Founder Leonard Buschel on opening night.

What a great evening and a great first time event! We feel we made a dent in the stigma surrounding recovery from alcohol and drug misuse while making many new friends.

View film trailers and festival photos...

State Bills Push Access to Stronger Alcohol Products

Strong Beer

Legislation in Tennessee and Ohio would make buying high-alcohol beer, and the potential for excessive consumption and alcohol-related harm, easier than ever.


Global Producer Pernod Ricard Markets Absolut as Local Brand


Taking its cue from Big Beer brands such as Shock Top (Anheuser-Busch InBev) and Blue Moon (MillerCoors) masquerading as craft, global spirits producer Pernod Ricard is trying to cash in on the microdistillery market by opening 11 branch distilleries and marketing the vodka they produce as local.


In the Doghouse

Heineken Targets Teens, Tweens with Snapchat

Heineken Coachella Schedule

In its flagrant effort to gain Snapchat's overwhelmingly teenage audience, Heineken partnered with the controversial social media app to promote a branded online scavenger hunt at the recent Coachella music festival (also sponsored by Heineken), where the key audience for corporate sponsors and their brands was in their early 20s or younger.


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News Link: New Hampshire Youth Group Testifies Against Bill to Allow Alcohol Billboard Ads
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