New Restrictions on Alcopops in Contra Costa County, CA

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December 18, 2014


The Friday Night Live program at the Center for Human Development in Contra Costa County (CA), with support from Alcohol Justice, successfully convinced the Board of Supervisors to pass newly approved restrictions as part of their Deemed Approved Ordinance (DAO) to limit access to youth-oriented alcopops such as Four Loko and other dangerous products. The new language includes restrictions on alcopop advertising and location within stores, and goes into effect on January 1, 2015. The recommendations call for the CA State Legislature to adopt a ban on alcopops sales for the entire state.


Read the recommendations approved by the Contra Costa County Board of Supervisors here.