GUEST VOICES: A Battle for Water Over Beer

Mexicali Resiste protesters marchingby Mayra Jimenez, Advocacy Manager, Alcohol Justice

Last year while at a Community event in Los Angeles, CA I had the privilege to meet activists from Mexicali Resiste and learn about their activism against the efforts of the American alcohol corporation Constellation Brands which plans to deplete their local water aquifers to make beer. Over the next few months I continued to learn about their ongoing campaign. Most recently in February of this year their efforts received international recognition when the Mexican National Human Rights Commission reported that Constellation Brands violates the human right to water of Mexicali residents

Since then the fight has only intensified and become more arduous. In a turn of events the Mexican President, Andres Manuel Lopez Obrador, announced a public “consultation” to determine the future of the project. Mexicali Resiste and allies immediately denounced the so called “consultation” asserting that similar popular votes across Mexico have not been democratic and do not align with the Mexican constitution.

In response the Congreso Nacional Indigena (National Indigenous Congress) released a statement denouncing this process as, “disguised democracy in an unequal competition between big money and the aspiration for water as a right.” They have a point, a human rights issue should not be put to a vote.

I believe it is important to expose the efforts of multinational alcohol corporations to violate human rights in other parts of the world because the cost of consumption in the United States is far removed from the beer at the bar. While corporate accountability should be the standard, we see that is not always the case and is more exploitive and extractive in other countries. In Mexicali, Constellation Brands is a death sentence for the quality of life of local residents. Mexicali Resiste is an example of how people can stand up to big alcohol and mobilize to carry the message of people over profits as a standard of life.

The fight of Mexicali Resiste for water and human rights inspires me to continue to fight to make a difference even if it requires aligning across geographies to defend, what we know commonly as natural resources, which in reality are essential sources of life.

READ MORE about supporting Mexicali Resiste

READ MORE: NPR Overview from 2018
READ MORE: (incl. audio) statement from Constellation Brands spokesperson and Mexicali 
READ MORE: (en Español) Mexicali cuestiona efecto legal 
READ MORE: (en Español) Mexicali Resiste llama a vigilar la consulta 
READ MORE: (en Español) Resumen 

Follow Mexicali Resiste at

Photo Credit: Mauricio Villa



Alcopops are heavily flavored, heavily sugared, often high-ABV alcoholic beverages. They are among the most popular first drink for many youth. The Alcopop-Free Zone project used youth representatives to engage the San Rafael Canal community, educate retailers, and get alcopops off of store shelves.

]Medication-Assisted Treatment (MAT) for opioid use disorder includes bupernorphine among other medications. It offers the best opportunity for people who use opioids to live long, healthy lives, but only if they have access to it. Geographic, economic, and language barriers further complicate individuals' efforts to obtain this life-saving treatment. The MAT Access Project/Proyecto Latino TAM works to educate the Latinx community of Marin on the dangers of opioids, and promote culturally competent MAT services for those who needs it.


Within liquor, grocery, and drug stores, good retail practices can not only make it harder for youth to obtain alcohol, but make youth less interested in drinking. Youth Action for Safe Stores (YASS) develops youth leaders who can evaluate stores' retail practices, engage with business owners, and promote best retail practices throughout San Rafael.


Alcopops 2020



Don Carney, Director, Marin Youth Court
SRADC President

Nick Moorhatch, Producer, Comcast Cable Access
SRADC Vice President

Adolfo Aguilar, member, Youth For Justice

Marcianna Nosek
, PhD, MPH, MS, Associate Professor, University of San Francisco.
Larry Merideth, PhD, Director, Marin Health and Human Services

Michael Watenpaugh
, EdD, Superindent, San Rafael City Schools

Kevin Lynch, Director of Juvenile Services Division, County of Marin Probation Department

Elia Manzo, leader, Consejo Restaurativo

Wilibaldo Pulido, owner, La Plaza Market.

Douglas Mundo, Executive Director, Canal Welcome Center.

Mary Joe Williams, CAO, Bay Area Community Resources

Sam Alexander, Pastro, First Presbyterian Church of San Rafael

Eric Bejarano, student, Sonoma State University