Australian Baseball Federation Cuts Ties with Alcohol Sponsors

Australian Baseball
The Australian Baseball Federation just took a bold step to separate the game from the alcohol industry's harmful influence. On November 1, the ABF accepted a deal from the Australian federal government to cut all sponsorship ties with alcohol corporations. In return, the ABF will receive $25 million in replacement sponsorship deals. The government initiative, entitled “Be the Influence – Tackling Binge Drinking” – is part of its larger National Binge Drinking Strategy. The program, which has now been taken up by 14 sports in Australia including basketball, football and swimming, provides a policy model for other countries to free sports from the influence of Big Alcohol.