Super-Strength Lager Causes Harm in the UK

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The reputed United Kingdom publication The Independent recently published a special report on the dangers of super-strength lagers and the hypocrisy of the alcohol companies promoting them. The article called such products “the dirty secret of the global drinks industry,” and noted that “they are causing more damage to vulnerable people than heroin or crack cocaine, according to a leading homeless charity.” In particular, the investigation focused on tactics and strategies used by the alcohol industry to hide behind ‘drink responsibly’ messages while selling products that contain 4.5 drinks per serving--which sounds remarkably similar to supersized alcopops producers in the U.S. Click here to read the AJ report on how the industry uses "drink responsibly" as a public relations tool.