Study: Alcohol Brand Preferences of Underage American Youth

AlcoholismCoverThe most popular alcohol brands of underage drinkers in the U.S. come from Anheuser-Busch InBev, Diageo, MillerCoors, and Brown-Forman, according to a study in the February 2013 issue of Alcoholism: Clinical and Experimental Research that exposed brand-specific consumption patterns. The top preferred brands reported by underage drinkers were Bud Light, Smirnoff malt beverages, Budweiser, Smirnoff vodkas, Coors Light, and Jack Daniels. The top 25 brands represented in the study accounted for approximately half of all alcohol consumed by volume. Click here to read the article abstract.