In a proposal to be sent to parliament in the spring, the Finnish government is planning to ban all alcohol advertisement on public places in order to reduce youth exposure to alcohol promotion. The decision comes shortly after the government took action to reduce cigarette visibility by banning ads and requiring that cigarette products be kept under the counter or behind closed doors where children can't see them. While the new proposal will remove all alcohol advertisement from public places like bus stops and billboards, alcohol sponsorship of sports games and concerts will still be allowed. However, marketing based on consumer participation, such as competitions and lotteries, will become illegal. To read more on the dangers of out-of-home alcohol advertising, click here. For our guide to effective regulation of out-of-home alcohol advertising, click here.