Richmond, CA Bans Alcohol Billboards to Protect Youth


Richmond Billboard

Photo courtesy of ABC7 News/KGO TV.

Noting that Richmond, CA is inundated with alcohol displays, and many that specifically target Hispanic and low-income populations, the City Council unanimously voted to ban alcohol billboards within 1,000 feet of schools and other areas that youth frequent. Youth, particularly youth of color, are overexposed to alcohol advertising. Such overexposure is related to starting to drink earlier in life, more frequent binge drinking, and the development of alcohol problems later in life. Limiting youth exposure to alcohol advertising is an important and effective policy to reduce these negative outcomes.