New Zealand Study Finds Alcohol Ads on Social Media 'Hard to Regulate'

facebookbeer newA recent New Zealand study found that social media extended young people's drinking habits. According to researcher Antonia Lyons, "Facebook was embedded in these people's drinking cultures. They used Facebook to gain information about drinking, places, people, products to organise when they go out, to share photos about drinking ... to interact while engaging in a drinking session. They use it to connect with alcohol brands and products and to receive alcohol promotions." The report found that alcohol advertising is so seamlessly blended into social media and smartphone technology that government will struggle to regulate it. According to the authors, the viral and peer-to-peer nature of such promotion makes New Zealand's codes about displaying excessive consumption of alcohol, or targeting minors in alcohol advertising, particularly difficult to enforce. To read the Alcohol Justice report on alcohol advertising and Facebook, click here.


Take Action: Endorse GAPA's Statement of Concern


The Global Alcohol Policy Alliance (GAPA) is appealing to the public health community to endorse a Statement of Concern regarding Big Alcohol's attempt to influence the World Health Organization (WHO) Global Strategy to Reduce the Harmful Use of Alcohol. In October 2012, thirteen of world’s largest alcohol producers attempted to falsely position themselves as defenders of effective alcohol policy by issuing a set of "commitments" regarding the WHO Global Strategy. The GAPA Statement of Concern details the alcohol industry's lack of support for effective alcohol policies, its misinterpretation of the Global Strategy’s provisions, and its constant lobbying to defeat effective public health measures around the globe.  Qualified professionals and organizations worldwide may review the Statement of Concern and tell the WHO Director General to refuse industry influence here


Study: Alcohol Brand Preferences of Underage American Youth

AlcoholismCoverThe most popular alcohol brands of underage drinkers in the U.S. come from Anheuser-Busch InBev, Diageo, MillerCoors, and Brown-Forman, according to a study in the February 2013 issue of Alcoholism: Clinical and Experimental Research that exposed brand-specific consumption patterns. The top preferred brands reported by underage drinkers were Bud Light, Smirnoff malt beverages, Budweiser, Smirnoff vodkas, Coors Light, and Jack Daniels. The top 25 brands represented in the study accounted for approximately half of all alcohol consumed by volume. Click here to read the article abstract.  

California ABC Stakeholder Meeting on February 27


On February 27, the California State Department of Alcoholic Beverage Control (ABC) will hold its Annual Stakeholder Meeting. Agenda items will include issues the agency should address this year. The meeting will be held from 1:30 to 2:30pm in the large conference room at ABC headquarters, which is located at 3927 Lennane Drive, Suite 100, in Sacramento. Those interested in attending should RSVP to Kathleen Rodrigues via email This email address is being protected from spambots. You need JavaScript enabled to view it. or phone 916-419-2510