Join Alcohol Justice -- Fight Big Alcohol

In 2017 Alcohol Justice will be celebrating 30 years of fighting Big Alcohol and reducing alcohol-related harm. For the first time ever, our Board of Directors and I invite you to become a member and join these efforts. It's our first membership drive.

I've got two teenage boys, and I'm fighting Big Alcohol to protect them and all youth from the annual US catastrophe of over 88,000 alcohol-related deaths, and $250 billion in alcohol-related harm. Everybody knows somebody whose life had been interrupted or ended by an alcohol-related cause. We fight for the victims and the survivors and most of all for prevention, but we need your participation to protect our families and communities.

This past year we successfully fought against powdered alcohol in many states. It's not easy restricting alcohol availability or raising alcohol taxes when you're fighting goliath global alcohol corporations like Anheuser-Busch InBev and Diageo. But we try, and sometimes we win, and when we do public health and safety wins too.

Join Alcohol Justice now to hold Big Alcohol accountable and reduce alcohol-related harm, especially among youth. Join now as we enter our 30th year. Become a member, and when you do, we promise to involve you in battles that can help save the lives of those you love. 


From my family to yours, Happy Holidays!

Bruce Lee Livingston
Executive Director/CEO

 A Giving Tuesday Message from Executive Director/CEO Bruce Lee Livingston

Purple Giving Tuesday Heart in the SkyDear Friends,

November 29 is Giving Tuesday, a national day of generosity. Giving Tuesday is also the day we launch the Alcohol Justice end-of-the-year membership campaign.

We’re raising funds on Giving Tuesday to kick-start our giving season, encourage individual memberships, and grow our capacity to counter the harm Big Alcohol does.

We need your help, and it’s as easy as 1-2-3.

  1. Initiate your membership and make your year-end gift on November 29.
  2. Copy the image/link below and email to 10 friends, colleagues, or family members. We’d love them to join Alcohol Justice and support us on Giving Tuesday.
    Orange badge urging us people to become a member
  3. Get the word out on social media:
    Facebook -
    LinkedIn -
    Twitter -
    by sharing and retweeting our membership and fundraising messages and new video.

New members and new financial support will help us face the challenges of 2017 with renewed energy and a positive outlook. Please help lead us to those goals.

Happy Holidays!

Bruce Lee Livingston
Executive Director / CEO

Following Summit, CAPA Gains Momentum and Mass

Thank You collage for CAPA Summit attendees


You wouldn’t expect a snowball in LA, but the California Alcohol Policy Alliance is gaining both speed and size in the wake of the first annual CAPA Summit. Held on November 4, 2016, the summit brought together 90 representatives from 35 organizations working to promote healthy alcohol policy throughout the state. The primary discussion topic was improvements to the California Department of Alcoholic Beverage Control, the state’s primary licensing body. A detailed report on the proceedings will be available soon.

The California Alcohol Policy Alliance is dedicated to protecting health and safety and preventing alcohol-related harm through statewide action.

READ MORE about CAPA and opportunities to get involved.


From Alcohol to Marijuana: Applying Regulatory Lessons Learned

Marijuana should not be treated the same as alcoholOn November 9th, California became the largest state in the union to legalize marijuana. Prop 64 cleared the way for personal use and cultivation; however, provisions for opening medical marijuana retailers to allow for recreational purchases don’t come into effect until 2018. When that happens, it will open the taps on what NORML estimates to be a $3 to $5 billion market. It is essential that responsible statewide regulation proven this industry from attaining the entrenchment, lobbying power, and potential for unchecked harm enjoyed by the alcohol industry.

As currently constructed, retail marijuana regulation will be under the purview of the Bureau of Marijuana Control (BMC) within the Department of Consumer Affairs. Alcohol Justice strongly urges the BMC to adopt and enforce the following policies:


  • Limit the availability to marijuana stores and prevent crossover marketing with alcohol and tobacco products
  • Limit advertising, especially outdoor billboards and online ads, both of which can be easily used to target youth
  • Require marijuana be sold in generic packaging
  • Ensure excise taxes remain set at levels that discourage youth use, and are regularly revisited to ensure continued efficacy
  • Limit licenses to prevent oversaturation of marijuana outlets in any given geographic region
  • Ban cross-marketing with alcohol and tobacco companies, including marijuana-tobacco “spliffs” and cannabinoid-infused spirits


The text of the proposition suggest some work towards these goals. For instance, alcohol and tobacco products cannot be sold in retail dispensaries. There are some limitations on advertising and packaging meant to reduce the appeal to children, but the exact parameters of youth-oriented marketing remain undefined. Many provisions allow the California Department of Public Health to enact more stringent rules if it deems necessary, and Alcohol Justice calls on the Department to exercise this power to bring BMC rules into closer alignment with the principles detailed above.

As the largest and most prosperous state in the U.S., California is in the position to serve as a leader and model for the creation of a responsible marijuana industry. By adopting strong and sensible regulations, California can protect individual growers, local dispensary owners, and the health of the public from the reckless power of another Big Industry.

FULL TEXT of Prop 64.