Alcopop-Free Zone Marin Mobilization, March, Rally Against Canal 7-Eleven

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MEDIA ADVISORY          
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SAN RAFAEL, CA (May 167, 2012) – Alcohol Justice, the U.S.-based industry watchdog, and Youth for Justice (a San Rafael Canal area youth group) invite you to a mobilization against alcopop sales in the Canal – and all of Marin County.

What:         
Demonstration in support of Alcopop-Free Zoneä Marin.

 

When:         
Friday, May 18, 2012, 6-7 p.m. (PST)

 

Where:         
Alcohol Justice, 24 Belvedere St. San Rafael, CA 94901, then march to 7-Eleven, 80 Medway, St., San Rafael 9490. 
Streaming live @ www.AlcopopFreeZone.us

 

Who:

•  John Whitaker, former child actor, alcohol and drug counselor, Tarzana Treatment Centers
• Alcohol Justice
• Being Adept
• Families for Safer Schools
• Marin County Advisory Board on Alcohol and Other Drug Problems
• Marin County Dept. of Health & Human Services Prevention Hub
• Marin County Pharmacists Association
• Novato Blue Ribbon Coalition for Youth
• Pharmacist Planning Service, Inc.
• Santa Margarita Neighborhood Association
• Twin Cities Coalition for Healthy Youth
• YMCA – Marin County Youth Court
• Youth Leadership Institute
• Youth for Justice

 

Why: 
To encourage Marin 7-Eleven stores franchise owner to sign the community agreement supporting the Alcopop-Free Zone Marin campaign and stop selling alcopops which encourage underage consumption leading to serious alcohol-related harms

 
Because:          

• Alcopops are cheap, sweet, bubbly, bright, supersized flavored malt beverages that are the most likely drug or alcohol of first choice for youth
• The marketing, packaging, flavoring, and pricing of alcopops is false advertising, meant to trick youth into thinking the products are safe and just cheaper forms of energy drinks
• The Marin County Board of Supervisors recently passed and signed Resolution 2012-41 encouraging Marin alcohol retailers to voluntarily remove youth-attractive alcopops from their shelves
• 7- Eleven uses alcopops as loss leaders, but it’s resulting in the community’s loss of future leaders

Media  Availability:
For more info, interviews with Alcohol Justice staff, or Youth for Justice members, please contact Michael Scippa – (415) 548-0492

To learn more, go to www.AlcopopFreeZone.us