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Novato City Council to Vote on Alcopop-Free Zone

MEDIA ADVISORY  CONTACT:                                                                    
For events occurring November 13, 2012
Spanish pdf
Don Carney 415 459-9622
                                                                                                                Jorge Castillo 213 840-3336


Novato City Council to Vote on Alcopop-Free Zone
Advocates Rally at Novato City Hall to end Alcopops Sales

SAN RAFAEL, CA (NOVEMBER 12, 2012) – Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone will testify tomorrow night before the Novato City Council asking them to pass a resolution supporting a voluntary end to alcopop sales in the city. After the vote, members of the group will rally in support of the Council’s expected action.


What:  City Council Meeting, Rally

When:  Tuesday, November 13, 2012 6:30 PM

Where: Novato City Hall - 901 Sherman Avenue, Novato, CA 94945

Who:  Speakers Include:

  • Cheryl Paddack E.D. Novato Youth Center
  • Lexi Simon, Novato Youth Council, Student
  • Teri Rockas, Healthy Marin Partnership
  • Bruce Lee Livingston, E.D. Alcohol Justice
  • Katie Keating, Coordinator, Healthy Novato
  • Maria Aguila, Community Leader

         Supporters Include:
  • Albert Park Neighborhood Alliance
  • Alcohol Justice
  • Being Adept
  • Families for Safer Schools
  • Healthy Marin Partnership
  • Healthy Novato
  • Marin County Board of Supervisors
  • Marin County AdvisoryBoard on Alcohol & Other Drug Problems
  • Marin County Dept. of Health & Human Services Prevention Hub
  • Marin County Pharmacists Association
  • Novato Blue Ribbon Coalition for Youth
  • Novato Friday Night Live
  • Novato Police Department
  • Novato Youth Council
  • Paradise Markets
  • Perry’s Deli
  • Pharmacist Planning Service, Inc.
  • San Rafael City Council
  • Santa Margarita Neighborhood Association
  • San Rafael Community Coalition
  • Sober Living in Mill Valley
  • Tiburon Town Council
  • Twin Cities Coalition for Healthy Youth
  • United Markets
  • YMCA – Marin CountyYouth Court
  • Youth Leadership Institute
  • Youth for Justice

Youth-attractive alcopops, or flavored malt beverages (FMBs):

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available - including convenience stores and gas stations
  • Come in “binge in a can” supersized 24 oz. single-serving containers with 12 percent alcohol – the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
  • Encourage underage consumption leading to serious alcohol-related harm

Media Availability: For interviews please contact Don Carney 415 459-9622 or 415-686-1356