Press Releases

San Rafael Circle K and Al’s Liquors - Targets of Alcopop-Free Zone™ Marin Rally

Media Advisory                                                               
For Events Occurring 12/15/12    

Contact: Michael Scippa 415-548-0492
Jorge Castillo 213 840--3336

San Rafael Circle K and Al’s Liquors -
Targets of Alcopop-Free Zone™ Marin Rally

SAN RAFAEL, CA  (December 14, 2012) – Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ Marin will rally in the Canal area of San Rafael Saturday to encourage Circle K and Al’s Liquors to join other local retailers and voluntarily stop selling youth-attractive flavored malt beverages known as alcopops.


What:              Rally and March
When:             Saturday, December 15, 2012, 1:00 PM
Where:            981 Francisco Boulevard East, San Rafael, CA 94901 then march to:

                       36 Medway Road, San Rafael, CA 94901

Who:               Representatives from:           
  • Alcohol Justice
  • Alcopop-Free Zone™ Marin Coalition
  • Canal Community Parents & Residents
  • Youth for Justice
Why:   Youth-attractive alcopops, or flavored malt beverages (FMBs):      

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
  • In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
  • Encourage underage consumption and binge drinking which leads to serious alcohol-related harm

The community will celebrate and promote retailers who comply as responsible, family-friendly, alcopop-free stores.

Alcopop-Free Zone™ Marin Supporters:

  • Albert Park Neighborhood Alliance
  • Alcohol Justice
  • Baja Tires
  • Being Adept
  • Canal Alliance
  • Families for Safer Schools
  • Healthy Marin Partnership
  • Healthy Novato
  • La Plaza Market
  • Marin County Board of Supervisors
  • Marin County Advisory Board on Alcohol & Other Drug Problems
  • Marin County Dept. of Health & Human Services Prevention Hub
  • Marin County Pharmacists Association
  • Novato Blue Ribbon Coalition for Youth
  • Novato City Council
  • Novato Friday Night Live
  • Novato Police Department
  • Novato Youth Council
  • Oscar’s Tacos
  • Paradise Markets
  • Perry’s Deli (Novato)
  • Picante Restaurant
  • Pharmacist Planning Service, Inc.
  • Salon Mirsa
  • San Rafael City Council                                                               
  • Santa Margarita Neighborhood Association
  • San Rafael Community Coalition
  • Sober Living in Mill Valley
  • Taqueria Mi Familia
  • Tiburon Town Council
  • Twin Cities Coalition for Healthy Youth
  • United Markets
  • YMCA – Marin County Youth Court
  • Youth Leadership Institute
  • Youth for Justice
Media Availability:  For more info, interviews with Alcohol Justice staff and Youth for Justice members, please contact Jorge Castillo 213 840—3336.