Saturday Smack Down at San Rafael Circle K

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Saturday Smack Down at San Rafael Circle K

Alcopop-Free Zone™ Rally Targets Canal Neighborhood Alcopop Seller

SAN RAFAEL, Calif., Jan. 25, 2013 -- Alcohol Justice is reporting that youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ will demonstrate tomorrow in front of a Canal Neighborhood business to encourage it to voluntarily end the sale of youth-attractive alcopops.

What: Rally, Community Event, Music, BMX Demo, Free Food, Contests, Prizes
 
When: Saturday, January 26, 2013, 12-4 PM
 
Where: Circle K (convenience store and gas station), 981 Francisco Blvd. East, San Rafael, CA 94901 
 
Who: Invited Speakers:

• Jorge Castillo , Advocacy Director Alcohol Justice
• Gilberto Leon , MC, Bay Area TV Reporter
• Joe Feria , Youth For Justice
• Jessica Sanchez , Youth For Justice
• Greg Brockbank , former San Rafael City Councilmember

Entertainment: Enriching Lives Through Music

Food: Churro Station                                                    
 
Why:  
Youth-attractive alcopops, or flavored malt beverages (FMBs):

• Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
• Are packaged in brightly-colored cans, similar to energy drinks
• Are priced low enough to effectively target underage drinkers, especially young women
• Can be shelved wherever beer is available - including convenience stores and gas stations
• Come in "binge in a can" supersized 24 oz. single-serving containers with 12 percent alcohol – the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
• Encourage underage consumption leading to serious alcohol-related harm

Supporters:

• Albert Park Neighborhood Alliance
• Alcohol Justice
• Baja Tires
• Being Adept
• Canal Welcome Center
• Families for Safer Schools
• Healthy Marin Partnership
• Healthy Novato
• La Plaza Market
• Luna Travel
• Marin County Board of Supervisors
• Marin County Advisory Board on Alcohol & Other Drug Problems
• Marin County Dept. of Health & Human Services Prevention Hub
• Marin County Pharmacists Association
• Marin YMCA
• Marin County Youth Court
• Novato Blue Ribbon Coalition for Youth
• Novato City Council
• Novato Friday Night Live
• Novato Police Department
• Novato Youth Council
• James Edwards Olmos
• Oscar's Tacos
• Paradise Markets
• Perry's Deli
• Pharmacist Planning Service, Inc.
• Picante Restaurant
• Salon Mirsa
• San Rafael City Council
• Santa Margarita Neighborhood Association
• San Rafael Community Coalition
• Sober Living in Mill Valley
• Taqueria Mi Familia
• Tiburon Town Council
• Twin Cities Coalition for Healthy Youth
• United Markets
• Youth Leadership Institute
• Youth for Justice

Media Availability: For interviews please contact Jorge Castillo 213 840-3336
 
For More Information: https://www.facebook.com/alcopopfreezonecanal
 
RELATED LINKS
http://www.AlcoholJustice.org">http://www.AlcoholJustice.org