Bud Drops Back, But Super Bowl Offers No Safety

The field for the NFL title game was dry, yet surprisingly slick in a way that threatened injury.

a heineken zero bottle being carried by ants with the words in big red letters, "ANT TRAP"And so was Heineken.

The international beer giant ran an ad for Heineken 0.0, a non-alcoholic version of their signature green-bottled brew. That in itself was unsurprising. The rising popularity of Dry January, the growing recognition of the accumulative harms of drinking day in and day out and the surge of nonalcoholic bars and cocktails has sent a message that Heineken has received—and its rivals may be slow to accept.

Or perhaps not. Anheuser-Busch, the American face of megaproducer AB InBev, relinquished its exclusive beer sponsorship of the Super Bowl for the first time in 30 years. This backing down from the primacy of a beer-and-football Sunday may suggest the brewer is keeping a lower profile and recuperating from the PR nightmare arising from its soccer World Cup sponsorship.

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Youth For Justice Has a Million Reasons to Stay in the Fight

YFJ logo 2021Alcohol Justice’s Youth For Justice (YFJ) program has always strived to plant seeds of positive change in San Rafael’s Canal District. As the recipients of a new million-dollar grant, YFJ can run its roots deep, providing expansive programming for the youth of the community for years to come.

The funding comes from Elevate Youth, a grantmaking project under the Sierra Foundation, which disburses prevention funds from California’s cannabis taxes. The money is dedicated to promoting youth leadership programs in the communities hardest hit by the war on drugs, notably low-income BIPOC communities. The Canal—where Alcohol Justice is located—is one of these districts, with 73% of residents identifying as Hispanic, and a median household income of $40,000 per year—only 40% that of San Rafael as a whole.

The funds go to support YFJ’s unceasing efforts to provide prevention education, community space, and leadership opportunities for the Canal’s youth. The program is based on a “Four-Pillar” model, developed by YFJ director Maite Durán. The pillars comprise Health and Healing, Nature Connection, Culture and History of Latino/Indigenous Peoples, and Community Organizing to Prevent Alcohol and Other Drug Harm.

YFJ 2020The ongoing programming includes exploring emotions and identity through art, cooking, gardening, and engagement with the natural environment of Marin, as well as mingas. Derived from an indigenous Kichwa word for a day of collective volunteer work, the mingas gather the YFJ staff and participants together to engage in community cleanups and beautifications. By removing trash, and particularly drug- and alcohol-related litter, the kids both develop pride in their neighborhood and reduce the normalization of substance use.

This positive energy can be used for more aggressive change as well. On multiple occasions, the kids who make up YFJ have organized to push back against harmful alcohol industry practices. The kids have assessed the sales environment of alcohol licensees in San Rafael, picketed stores that sell the most harmful products, and persuaded liquor stores in the community to agree to make the Canal an “alcopop-free zone.”

Alcohol Justice was one of 61 community and tribal organizations to receive funding from Sierra. The grant runs for the next three years.

READ MORE about youth-friendly stores in San Rafael.

READ MORE about the kids of YFJ taking to the streets.

AP19 Roundup: AJ and CAPA Take The Message National

a large screen shows a picture of Mayra Jimenez with the caption "emerging leader award," while besides it Mayra stands with another woman, receiving a plaqueThe first disconcerting aspect of the U.S. Alcohol Policy Alliance's semiannual conference was not the sheer number of research, policymakers, and advocates. It was not the bleak but historical grandeur of its Washington, DC setting. No, it was the fact that the 2022 conference was labeled "Alcohol Policy 19," suggesting we had somehow time traveled.

In some ways, it felt appropriate, as Alcohol Justice and California Alcohol Policy Alliance (CAPA) staff met face-to-face (albeit while masked) with people who had only existed through Zoom screens for the past three years. In other ways, it felt odd: the entire tenor of alcohol policy had shifted amidst the enormous deregulatory changes pursued by alcohol industry during the COVID-19 lockdowns.

Howeverer the most startling--in a good way--aspect of AP19 was the surprise award given to CAPA Advocacy Manager Mayra Jiménez. Recognizing her tireless and, more importantly, effective work in organizing communities in Los Angeles and across California to protect public health and safety, the intended honor was nonetheless never shared with Jiménez herself until she was summoned to the stage during the Thursday luncheon to receive it.

In fact, organizers had to hunt her down. She was nowhere near the banquet hall, instead remaining in a presentation side-room, speaking with participants in her "Popular Education for Policy Change" workshop, sharing the CAPA organizing model with would-be advocates from across the country. In a perfect bit of irony, the reason why she earned the award was nearly the reason why she was not there to receive it.

Jiménez was also heavily involved in the pre-conference Advocacy Institute, while Research Director Carson Benowitz-Fredericks reported on both local San Rafael campaigns to reform retail environments, and statewide concerns over the enshrinement of temporary alcohol control "regulatory relief" into law. Because nothing is quite as upsetting as the continued creep of alcohol industry power and the harms that come with it.

READ MORE about the Alcohol Justice-affiliated presentations at AP19.

READ MORE live Tweets from AP19.