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Pop Scrapes Bottom: Ashanti's Instagram Markets Liquor to Youth

a screencap of an Ashanti instagram post where she praises CirocSocial media is the domain of the young. Adults like to think they understand the digital world, that they use sites like Instagram and TikTok in a savvy and smart manner, but fact of the matter is, most of these sites are vastly more popular among teens. So when pop star Ashanti promotes Ciroc--a flavored hard liquor--she may claim she's talking to adults even while her words fall on underage ears.

The above post, from earlier this year, was posted to her Instagram account. According to Sprout Social, two-thirds of 18-29 year-olds use the service, as do nearly 3 out 4 13-17 year-olds. That is to say, the majority of non-legal drinkers are liable to be inundated with alcohol ads in this manner. Research shows that pop music is a major vehicle by which underage fans get exposed to pro-alcohol messaging. And these messages stick: a major review of the literature by the Alcohol Research Group shows that exposure to these messages directly causes underage drinking.

Time and time again, Instagram has facilitated these

PROJECTS

ALCOPOP-FREE ZONES

Alcopops are heavily flavored, heavily sugared, often high-ABV alcoholic beverages. They are among the most popular first drink for many youth. The Alcopop-Free Zone project used youth representatives to engage the San Rafael Canal community, educate retailers, and get alcopops off of store shelves.


MAT ACCESS
]Medication-Assisted Treatment (MAT) for opioid use disorder includes bupernorphine among other medications. It offers the best opportunity for people who use opioids to live long, healthy lives, but only if they have access to it. Geographic, economic, and language barriers further complicate individuals' efforts to obtain this life-saving treatment. The MAT Access Project/Proyecto Latino TAM works to educate the Latinx community of Marin on the dangers of opioids, and promote culturally competent MAT services for those who needs it.


YOUTH ACTION FOR SAFE STORES

Within liquor, grocery, and drug stores, good retail practices can not only make it harder for youth to obtain alcohol, but make youth less interested in drinking. Youth Action for Safe Stores (YASS) develops youth leaders who can evaluate stores' retail practices, engage with business owners, and promote best retail practices throughout San Rafael.

PUBLICATIONS

Alcopops 2020

Others

SRADC BOARD

Don Carney, Director, Marin Youth Court
SRADC President

Nick Moorhatch, Producer, Comcast Cable Access
SRADC Vice President

Adolfo Aguilar, member, Youth For Justice

Marcianna Nosek
, PhD, MPH, MS, Associate Professor, University of San Francisco.
Larry Merideth, PhD, Director, Marin Health and Human Services

Michael Watenpaugh
, EdD, Superindent, San Rafael City Schools

Kevin Lynch, Director of Juvenile Services Division, County of Marin Probation Department

Elia Manzo, leader, Consejo Restaurativo

Wilibaldo Pulido, owner, La Plaza Market.

Douglas Mundo, Executive Director, Canal Welcome Center.

Mary Joe Williams, CAO, Bay Area Community Resources

Sam Alexander, Pastro, First Presbyterian Church of San Rafael

Intern
Eric Bejarano, student, Sonoma State University

FUNDERS