In the Doghouse

In the Doghouse

Big Alcohol Needs to 'Snap' Out of It

July 14, 2016

Budweiser July 4th Snapchat Lens
A recent study revealed that Snapchat has become the most popular social network among teens. The data shows that teenagers tend to be more interested in viewing pictures and video rather than the text-focused media of Twitter and Facebook. It also indicated that teens spent a mind-boggling nine hours a day on media. While tweens, between the ages of 8-12, spend approximately six hours a day on media. During the summer months, it’s safe to assume that those numbers increase.

Snapchat is growing at a rapid rate while alcohol brands have been permitted to advertise on the teen-friendly platform. It should come as no surprise then that AB InBev is among the brands exploiting the platform to market beer. In response to the many red flags being raised, the alcohol brands are defending themselves, stating that they are only targeting users who are registered to be 21 years of age and older.

But that's really no defense at all as the age-gating protections on Snapchat, as on other social media, are a joke. Factor in ridiculously ineffective industry self-regulation through DISCUS and the Beer Institute and we essentially have no effective policies to protect underage youth from paid advertising.

AB InBev has taken part in several Snapchat "campaign filters", including the recent Fourth of July one that featured ‘Happy 4th of July’ text, a patriotic hat, and Budweiser "America"-branded beer cans. This is incredibly risky considering the evidence that Snapchat cannot prevent exposure of this material to underage minors.

Without effective, government regulations Big Alcohol has hijacked yet another youth-oriented social media platform, proving once again that it's time for a change in how this industry operates. And that perhaps a great place to start would be to prohibit alcohol advertising from all social media.

A-B InBev Shamelessly Equates Mexican Culture With Beer

June 4, 2016

Estrella Jalisco
The A-B InBev alcohol industry take-over continues. In March of this year, A-B InBev conspired a complicated deal to bring the 100-year old Mexican beer, Estrella Jalisco, to the U.S.

Reports indicate that this deal is going aggressively after a corner of the market that has been dominated by Corona and Modelo Especial producer Constellation Brands. Estrella Jalisco is being distributed in Hispanic populated states across the U.S., marking this as A-B InBev’s attempted debut back into the Mexican beer market.

Despite their recent disrespectful 'America' marketing campaign, insinuating that Budweiser beer represents America, it appears that A-B InBev has continued with the association of beer and culture. In a shameful attempt to gain a piece of the Mexican beer market pie, A-B InBev is now marketing Estrella Jalisco with the slogan "Esto es Mexicanidad" which translates to "This is Mexicanidad" is English.

Through images of Mexican food, music, and culture, A-B InBev persists on implying that Estrella Jalisco represents the Mexican heritage. Not only does this insult the Mexican culture, it makes A-B InBev look foolish yet again, as they continue to equate human culture with an alcoholic beverage.

A-b InBev descaradamente equipara cultura mexicana con cerveza

La toma de posesión de industria de alcohol de A-b InBev continúa. En marzo de este año, A-b InBev conspirado un complicado acuerdo para traer los 100 años de edad cerveza mexicana, Estrella Jalisco, a los Estados Unidos

Informes indican que este acuerdo va agresivamente después de una esquina del mercado que ha sido dominada por el productor de Corona y Modelo Especial Constellation Brands. Estrella Jalisco está siendo distribuido en los Estados hispanos poblada en los Estados Unidos, marcando esto como primer intento de A-b InBev en el mercado de la cerveza mexicana.

a pesar de su reciente irrespetuoso 'América' campaña de marketing, insinuando que la cerveza Budweiser representa América, parece que A-b InBev ha continuado con la Asociación de la cerveza y la cultura. En un vergonzoso intento por ganar un pedazo del mercado mexicano de cerveza empanada, A-b InBev es ahora marketing Estrella Jalisco con el lema "Esto es Mexicanidad" que se traduce en "Este es Mexicanidad" es el inglés.

a través de imágenes de comida mexicana, música y cultura, A-b InBev persiste en lo que implica que la Estrella Jalisco representa la herencia mexicana. No sólo hace esto insultar a la cultura mexicana, hace A-b InBev ridículo una vez más, mientras continúan equiparar cultura humana con una bebida alcohólica.

A-B InBev Disrespects America

May 20, 2016

AmericaNotForSale pic1

While Congress and regulators continue to examine their take-over of SAB Miller Coors, Belgium-based megabrewer, A-B InBev, strikes again. As if the craft brewer buyouts weren’t enough, A-B Inbev has decided it is worthy of the title “America.” Beginning May 23rd, the company is replacing the Budweiser logo with “America” on all 12-oz cans and bottles. Their labels are expected to include lyrics from The Star Spangled Banner and lines from the Pledge of Allegiance.

The vice president of A-B Inbev, Ricardo Marques, stated “We are embarking on what should be the most patriotic summer that this generation has ever seen.”

We are calling their bluff! Changing their label is no way to salute America, nor is it appropriate. With over 200 brands globally, it is safe to say that A-B Inbev does not hold the best interest of the American people. They are simply in the game to make money and to increase the rate of alcohol consumption. Though they are posing it as a marketing gesture to the American people, it is an obvious ploy to monetize the national elections, the upcoming Summer Olympics, and American Soccer tournament.

Beer does not represent America, the people do. Budweiser is NOT America.


TAKE ACTION: Tell your members of Congress to provide more guidance to the Alcohol and Tobacco Tax and Trade Bureau (TTB) which allowed this disrespectful, shamful labeling stunt into the market.

Budweiser Meme

CLICK HERE to access the Thunderclap to call out Budweiser for its arrogance and dishonesty - and to raise awareness about corporate marketing overreach, including extensive advertising and marketing to youth.

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