Four Loko Maker Submits to Advertising Restrictions
Phusion Projects founders Chris Hunter, Jaisen Freeman and Jeff Wright agree to stop marketing Four Loko to underage youth
In an agreement between Phusion Projects, LCC, and 19 State Attorneys General and the San Francisco City Attorney, the Four Loko maker agreed to curb its youth-directed marketing practices, including portrayals of underage drinking on its social media websites. Though the agreement is a first of its kind, its impact will be limited because Phusion's compliance is voluntary, and the product is just one of many alcopops available and marketed to youth. Alcohol Justice supports a ban on alcopops though legislation and Alcopop-Free Zones.
New Hampshire Senate Votes to Put Alcohol Ads on Billboards
The New Hampshire Senate slammed its citizenry's health and safety last week when it narrowly passed Senate Bill 329, a bill that would end a 25-year state ban on billboards advertising alcohol. SB 329 now heads to the NH House Committee on Commerce and Consumer Affairs, where it could have a public hearing in the next few weeks. Evidence shows that out-of-home advertising is a contributor to exposure associated with increased consumption and related harm, particularly in youth populations. Revenue generated from alcohol ads is minuscule compared to advertising and operating budgets, as well as state costs of alcohol-related harm including underage drinking. Read our 2009 report on effectively regulating, and responding to industry claims about regulating, out-of-home advertising here.