Alcohol Justice
 

Alcohol Justice

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formerly Marin Institute


New Alcohol Justice Report: Alcopops Cheaper than Energy Drinks at 7-Eleven 

Alcopops711Alcohol Justice released a new report today showing that convenience store giant 7-Eleven cuts prices on supersized, youth-attractive alcopops, so they are cheaper than non-alcoholic energy drinks. While on average, alcopops were the same price per standard alcoholic drink as beer, supersized alcopops in 16- to 24-ounce cans were cheaper per standard drink than similarly sized beer. Some supersized alcopops such as Four Loko and Mike’s Harder Lemonade, entice youth with more alcohol for the price than even similar-sized malt liquor. “Alcopops are just too good of a deal for kids to pass up,” said Holley Shafer, research analyst at Alcohol Justice and co-author of the new report, “Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children’s Lives.” Alcohol Justice surveyed all 7-Eleven stores in northern California’s Marin County, an area plagued with excessive youth alcohol consumption. 
  

Alcohol Justice Calls Out "Drink Responsibly" Charade in New Report
 
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Alcohol Justice, the U.S.-based industry watchdog, just released a new report debunking Big Alcohol’s cynical “Drink Responsibly” messages. How Big Alcohol Abuses “Drink Responsibly” to Market Its Products outlines many dangers of “drink responsibly” messages, and emphasizes the evidence that promoting “drink responsibly” messages is not effective policy to reduce alcohol-related harm. Yet Big Alcohol corporations continue to tout their voluntary messages as a useful public health measure, even while they include their brand names in the messages. “Alcohol producers and marketers are more interested in their public relations than public health,” said Sarah Mart, MS, MPH, director of research and co-author of the new report. “So it’s not surprising that they hide behind a vague, ineffective slogan that does nothing to reduce the annual catastrophe of harm caused by their products.”
 
Marin County Supervisors Support Country’s 1st Alcopop-Free Zone

AFZ-BOSThe Marin County Board of Supervisors took a bold first step last week toward protecting the county’s youth from alcopops. Supervisor Judy Arnold introduced the country’s first resolution of support encouraging alcohol retailers to voluntarily stop selling the dangerous, youth-oriented products. Supervisor Steve Kinsey co-authored the resolution, which supports the establishment of an Alcopop-Free ZoneTM in Marin County and encourages all 217 active off-sale liquor license holders in the county “to voluntarily stop buying, stocking, selling and marketing alcopops.” Bill Daniels, owner of San Rafael’s United Market, was the county’s first alcohol retailer to support the Alcopop-Free ZoneTM Marin campaign, and Andy Bachich, owner of Andy’s Local Market and Andy’s Sun Valley Market in San Rafael, pledged his support in person at the hearing on May 8.
            

  • New Report: Alcopops Cheaper than Energy Drinks at 7-Eleven

  • Alcohol Justice Calls Out "Drink Responsibly" Charade in New Report

  • Marin County Supervisors Support 1st Alcopop-Free Zone