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Novato City Council to Vote on Alcopop-Free Zone
MEDIA ADVISORY CONTACT:
For events occurring November 13, 2012
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Don Carney 415 459-9622
415-686-1356
Jorge Castillo 213 840-3336
Novato City Council to Vote on Alcopop-Free Zone
Advocates Rally at Novato City Hall to end Alcopops Sales
SAN RAFAEL, CA (NOVEMBER 12, 2012) – Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone will testify tomorrow night before the Novato City Council asking them to pass a resolution supporting a voluntary end to alcopop sales in the city. After the vote, members of the group will rally in support of the Council’s expected action.
What: City Council Meeting, Rally
When: Tuesday, November 13, 2012 6:30 PM
Where: Novato City Hall - 901 Sherman Avenue, Novato, CA 94945
Who: Speakers Include:
- Cheryl Paddack E.D. Novato Youth Center
- Lexi Simon, Novato Youth Council, Student
- Teri Rockas, Healthy Marin Partnership
- Bruce Lee Livingston, E.D. Alcohol Justice
- Katie Keating, Coordinator, Healthy Novato
- Maria Aguila, Community Leader
Supporters Include:
- Albert Park Neighborhood Alliance
- Alcohol Justice
- Being Adept
- Families for Safer Schools
- Healthy Marin Partnership
- Healthy Novato
- Marin County Board of Supervisors
- Marin County AdvisoryBoard on Alcohol & Other Drug Problems
- Marin County Dept. of Health & Human Services Prevention Hub
- Marin County Pharmacists Association
- Novato Blue Ribbon Coalition for Youth
- Novato Friday Night Live
- Novato Police Department
- Novato Youth Council
- Paradise Markets
- Perry’s Deli
- Pharmacist Planning Service, Inc.
- San Rafael City Council
- Santa Margarita Neighborhood Association
- San Rafael Community Coalition
- Sober Living in Mill Valley
- Tiburon Town Council
- Twin Cities Coalition for Healthy Youth
- United Markets
- YMCA – Marin CountyYouth Court
- Youth Leadership Institute
- Youth for Justice
Why:
Youth-attractive alcopops, or flavored malt beverages (FMBs):
- Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
- Are packaged in brightly-colored cans, similar to energy drinks
- Are priced low enough to effectively target underage drinkers, especially young women
- Can be shelved wherever beer is available - including convenience stores and gas stations
- Come in “binge in a can” supersized 24 oz. single-serving containers with 12 percent alcohol – the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
- Encourage underage consumption leading to serious alcohol-related harm
Media Availability: For interviews please contact Don Carney 415 459-9622 or 415-686-1356
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