New Report: Alcopops Cheaper than Energy Drinks at 7-Eleven

Alcopops711Alcohol Justice released a new report today showing that convenience store giant 7-Eleven cuts prices on supersized, youth-attractive alcopops, so they are cheaper than non-alcoholic energy drinks. While on average, alcopops were the same price per standard alcoholic drink as beer, supersized alcopops in 16- to 24-ounce cans were cheaper per standard drink than similarly sized beer. Some supersized alcopops such as Four Loko and Mike’s Harder Lemonade, entice youth with more alcohol for the price than even similar-sized malt liquor. “Alcopops are just too good of a deal for kids to pass up,” said Holley Shafer, research analyst at Alcohol Justice and co-author of the new report, “Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children’s Lives.” Alcohol Justice surveyed all 7-Eleven stores in northern California’s Marin County, an area plagued with excessive youth alcohol consumption.

-Read Report   


UFC Owners Attempt to Silence Alcohol Justice Critique on YouTube

In April 2012, Alcohol Justice posted a Big Alcohol Watchdog Video on our YouTube channel that severely criticized Anheuser-Busch InBev and the Ultimate Fighting Championship (UFC) for “exposing young, underage fans to extreme violence, bloodiness, sexually denigrating language and behavior,” and of course, inappropriate beer ads. Within two weeks, YouTube pulled our video down due to claims of copyright infringement made by ZUFFA, LLC (owners of the UFC) and another content provider called Machinima. These companies did not care for what we had to say, so they attempted to silence our legitimate right to critique their shameful behavior and harmful business practices.

Machinima image logoAsYouTube does not arbitrate such issues, they just pulled the video. Alcohol Justice was then forced to file “counter-claims” asserting our “fair use” right under the Digital Millennium Copyright Act to use short clips of the material for transformative and noncommercial purposes. Such use is protected, and we are happy to announce that YouTube has now rescinded the original copyright infringement claims. Our video was re-posted.

FBLLOctagonGirlor their attempts to silence a legal voice of criticism, and continuing to expose young fans to inappropriate and harmful content, Machinima and ZUFFA, LLC have earned entry into the Alcohol Justice Doghouse. They are not alone. A-B InBev maintains a permanent residence there for aggressive sponsorship, advertising and branding practices that influence underage viewers to drink beer, drink more, and drink more often.

Please click here to TAKE ACTION and tell A-B InBev executives to pull the plug on Bud Light’s UFC sponsorship.

Marin County Supervisors Support 1st Alcopop-Free Zone

AFZ-BOSThe Marin County Board of Supervisors took a bold first step last week toward protecting the county’s youth from alcopops. Supervisor Judy Arnold introduced the country’s first resolution of support encouraging alcohol retailers to voluntarily stop selling the dangerous, youth-oriented products. Supervisor Steve Kinsey co-authored the resolution, which supports the establishment of an Alcopop-Free ZoneTM in Marin County and encourages all 217 active off-sale liquor license holders in the county “to voluntarily stop buying, stocking, selling and marketing alcopops.” Bill Daniels, owner of San Rafael’s United Market, was the county’s first alcohol retailer to support the Alcopop-Free ZoneTM Marin campaign, and Andy Bachich, owner of Andy’s Local Market and Andy’s Sun Valley Market in San Rafael, pledged his support in person at the hearing on May 8.