Hearing Date Moved; Buying Out the Bad Guys - 2/27/17

Hearing Date Moved; Buying Out the Bad Guys

bruce bonfleur

Street minister Bruce BonFleur doesn’t just forgive those who trespass against him. In a bold quest to undo the damage they cause, he hopes to hand them millions of dollars. BonFleur heads up Lakota Hope, a ministry that caters to those impacted by alcohol sales in Whiteclay, a 12-person Nebraska enclave that nonetheless moves over 3 million cans of beer per year from four liquor stores. These sales predominantly involve residents of the Pine Ridge Indian Reservation, a legally dry jurisdiction which nonetheless suffers from crippling rates of alcoholism and alcohol-related harms.

BonFleur told the Omaha World-Herald that he plans to raise $6.3 million to purchase the town’s four liquor stores. State legislators have recently asked the liquor stores to reapply for their licenses, giving the state time to review the law enforcement strain created by the tiny town’s massive alcohol trade. This has created uncertainty among the store owners, which in turn allows a rare opportunity for BonFleur and allies to buy out and close up the stores once and for all.

First, of course, he needs the money. He has launched the nonprofit Whiteclay Redevelopment L3C to raise funds and share the Whiteclay story.

As for the store licenses themselves, the state rescheduled the hearings from March 7th to April 6th. The rescheduling follows a challenge to the Sheridan County (wherein Whiteclay is located) commissioners’ recommendation that the liquor licenses be renewed. If BonFleur is unsuccessful, state liquor board intervention remains the last, best hope to end Whiteclay’s ongoing public health disaster.

TAKE ACTION to tell the Nebraska legislature to save lives and shut down the Whiteclay liquor stores.


States Move to Tighten DUI Laws

DWI enforcement checkpointThere is no safe level of drinking before driving. While 0.08 is the threshold throughout the U.S., this number isn’t a proven cutoff. Many countries throughout the world set the cutoff lower, and this year four states are considering meeting them there.

The National Transit Safety Board has long advocated to set a 0.05 blood alcohol content as the base level for driving under the influence. Hawaii, Utah, and Washington all have bills in their legislature setting the BAC limits there, while a New York bill would set it at 0.06. The Hawaiian bill was introduced by State Senator Josh Green, a physician. “At 0.05, you’re 50 percent less likely to cause an accident, less likely to hurt yourself, to kill an innocent person on the road,” Dr. Green said to local outlet KHON.

Alcohol Justice has long maintained that 0.05 saves lives. “Alcohol is a factor in almost a third of motor vehicle fatalities in this country,” said Michael Scippa, Director of Public Affairs for Alcohol Justice. “When it comes to lowering BAC limits and saving lives, the science is on the side of these legislators.”

TAKE ACTION to tell your representatives to support Point .05 Saves Lives.

Spotlight Shines on Whiteclay Disaster - 1/26/17

Sheridan County Commission Fails Residents

A beer truck in front of a liquor store in Whiteclay NEOn January 11, the Sheridan County, NE Board wasted an opportunity to address an unmitigated public health disaster in its back yard. Asked to evaluate the appropriateness of liquor store licenses in Whiteclay, NE—a tiny town of 12 that sells over 3.5 million cans of beer a year, largely to the neighboring, legally dry, Pine Ridge Reservation—the board voted unanimously to recommend reapproval.

Nebraska state government, spearheaded by State Senator Patty Pansing Brooks, has been aggressively pushing for open hearings around the Whiteclay liquor licenses. Key to this process was a recent hearing at which the liquor store owners made the case why their licenses should be renewed. Around 60 attendees made cases for and against reapproval, with the Omaha Journal-Herald reporting that the majority of arguments were against.

The Lincoln Journal-Star provided a rundown of the local ills caused by the flow of alcohol into Pine Ridge. These include unsolved murders, widespread fetal alcohol syndrome disorders, the overloading of local behavioral health and medical services, and lasting damage to the family infrastructure. “It’s in every single one of our families,” Pine Ridge advocate and Alcohol Justice ally Olowan Martinez told the Journal-Star. “No matter how educated, no matter how nice our homes and how good we live. We could be some of the haves, of have-nots, and still be affected by it.”

The Pine Ridge reservation abuts Sheridan County and bears much of the burden of Whiteclay-related alcohol harm, but the price tag is high for the county, too. The Associated Press estimated 1/3 of Sheridan County’s $5.2 million budget goes to costs incurred by alcohol use in Whiteclay. With no local police force, the town is also entirely reliant on the Sheriff’s Department, which has five officers to patrol an area the size of Delaware. This, critics say, makes the region un-policeable, further warranting a revocation of liquor licenses.

Proponents of the liquor stores argued that the responsibility for stopping alcohol harm lies with Pine Ridge and the residents who drink. They also maintained that the police presence, though paltry, was normal for a rural area. The Sheridan County Board concurred, and recommended the licenses be renewed.

The decision was slammed by the editorial staff of the Journal-Star, who called it “reprehensible” and asserted that it “ignored indisputable evidence that adequate law enforcement is absent in Whiteclay.”

The case will come before the Nebraska Liquor Control Commission on March 7, 2017. The three commissioners—Robert Batt, Janice Wiebusch, and Bruce Bailey—will make the final determination as to whether to honor the needs of the residents of Pine Ridge and Sheridan County, or to maintain the cycle of intoxication, exploitation, illness, and waste.

TAKE ACTION: stand with the people of Pine Ridge to shut down the Whiteclay liquor stores.

Budweiser Sheds Olympic Rings, But Still Stains the NFL

Bud Bowl - because cartoons are fun for the whole familyJust months after renaming itself "America" in honor of U.S. Olympians, Budweiser has terminated its sponsorship of Team USA, CNN reports. The decision comes in the wake of disappointing ratings for the scandal- and Zika-plagued 2016 games in Rio de Janeiro.

According to Ad Age, Budweiser parent company A-B InBev found that the winter games were not a "key consumption period" for their product. The summer games, on the other hand, tended to attract an older, more female audience, while the brand hopes to reach young males.

Alcohol Justice Executive Director/CEO Bruce Lee Livingston applauded Budweiser's withdrawal, and urged them to go further. "A-B InBev spends hundreds of millions annually advertising during sporting events," he said in a press release. "This leads to increased underage drinking and turns family events into drunken, violent experiences."

A-B InBev has a $1.4 billion contract through 2022 with the National Football League, and is regularly the top spender in Super Bowl advertising. This lucrative relationship persists in the face of an alarming and persistent rise in violence at football games. 

With that in mind, Alcohol Justice calls for A-B InBev to really live up to the name America, and take an action that would benefit countless young fans: keep withdrawing from sports sponsorships, starting with the Super Bowl. Livingston, however, is not optimistic. "They want young American men hooked on their beers, so unfortunately we expect them to keep going for the teen boy audience that the Super Bowl attracts," he said.

WATCH award-winning youth-produced counter-beer ads from past Free the Bowl® and Free Our Sports® video contests.

Free Our Sports - get Big Alcohol out of the Super Bowl
READ MORE about Zombie Spuds--A-B InBev resurrects youth-oriented icon for Superbowl ad, could reach 30 million kids.

READ MORE about getting alcohol out of our sports.