Board of Directors

Board of Directors

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Richard Zaldivar
Executive Director and Founder 
The Wall-Las Memorias Project
Board President, Alcohol Justice

Richard L. Zaldivar is the founder and executive director of The Wall Las Memorias Project, a nonprofit organization dedicated to promoting wellness and preventing illness among Latino populations affected by HIV/AIDS by using the inspiration of The AIDS Monument as a catalyst for social change. Combining HIV/AIDS education and prevention, sensitivity to the spiritual needs and religious beliefs of its clients and supporters, along with a commitment to social justice, The Wall Las Memorias under Zaldivar’s leadership has been in the forefront of the fight against HIVAIDS in Los Angeles and beyond.

Richard was a founding co-chair of California Alcohol Policy Alliance, and a leader in the fight against dangerous proposals to extend bar hours in California to 4 a.m. A fuller biography of Richard Zaldivar’s tremendous leadership is at
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Larry Meredith, PhD
Former Director, Marin Department of Health and Human Services
Board Vice President, Alcohol Justice

Larry Meredith has served on the Alcohol Justice Board as Treasurer and Vice-President for a record-breaking 14 years. He was the Director of the Marin County Department of Health and Human Services from 2001 to his retirement in 2018. Previous to that he served in numerous leadership roles at the San Francisco Department of Public Health in Community Health Prevention and Promotion, HIV Prevention, Substance Abuse Prevention, and Operations. He has served on numerous boards of directors, including Center for Volunteer and Nonprofit Leadership.
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Rita Sedano-Garcia, MBA
Financial Associate
Citibank, Mill Valley & San Rafael
Board Treasurer, Alcohol Justice

Rita Sedano-Garcia hails from Peru, but has committed to making the lives of the Latinx residents of Marin better. She is a founding member of Consejo Restaurativo de Marin and Latinos Unidos de Marin. Consejo works with youth and families to help them navigate schools and work, preventing the school to prison pipeline, often involving the youth in Youth for Justice. She provides leadership at Citibank in Mill Valley and other locations. She also serves on the Marin Immigrant Safety Coalition.
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Terry Cunningham, MAOM
Chief of HIV, STD, Hepatitis (Ret.)
San Diego Health and Human Services
Board Secretary, Alcohol Justice

Terry Cunningham has been a leader in fighting the AIDS epidemic and an advocate for LGBTQ+ health since the early 1980’s. He has a Master Degree in Organizational Management and served in various high level executive positions in San Diego, including as the Chief of the Office of AIDS Coordination and of the HIV, STD and Hepatitis Branch of Public Health Services. He is currently the President of the Board of the Liver Coalition of San Diego. After a lifetime of training, advocacy and leadership he is still busy but happily retired with his two dogs.
VeronicaDL 800x1000 Veronica De Lara, MPA
Political Organizer
SEIU United Service Workers West

Veronica De Lara was born and raised in the San Fernando Valley. Currently she is the Political Organizer of SEIU United Service Workers West. She was the Project Director at Pueblo y Salud, where she oversaw two drug prevention projects. She focused on addressing alcohol, tobacco, marijuana and other drugs related issues that negatively impact the public health and safety of communities. Veronica is currently the Co-Chair for the California Alcohol Policy Alliance (CAPA). CAPA is a state-wide alliance that focuses on protecting health, safety and prevent alcohol-related harm through statewide action.

Her educational background includes a Master’s degree in Public Administration from California State University of Los Angeles (CalStateLA) and received three Bachelors of Arts from the University of California Davis (UCDavis). Veronica has over ten years of experience working in the public sector alongside community members at the grassroots level to help advocate for healthier and safer communities by using coalitions and environmental prevention efforts. Veronica is an active member of the community and focuses on educating, organizing, and advocating to increase civic participation.
tomg 800x1000 Thomas K. Greenfield, PhD
Scientific & Executive Director
Alcohol Research Group

Tom Greenfield is scientific director Alcohol Research Group (ARG), a project of Pacific Health Institute. He also directs ARG's National Alcohol Research Center, which focuses on the epidemiology of alcohol problems and is sponsored by the National Institute on Alcohol Abuse and Alcoholism (NIAAA). Greenfield is a core faculty member of the clinical services research training program at the University of California at San Francisco's Department of Psychiatry. Greenfield earned a doctorate in clinical psychology from The University of Michigan.

His research interests include the epidemiology of alcohol use and problems, alcohol policy studies, consumer satisfaction, national alcohol surveys and consumption measurement, drinking patterns and mortality, and services research. He oversees the ARG Center's National Alcohol Surveys, conducted every five years. After eight years of research and practice at Washington State University and before coming to ARG in 1991, he was an associate director at the Marin Institute for the Prevention of Alcohol and Other Drug Problems (now Alcohol Justice) responsible for its research portfolio.
Alcohol Justice Board Member Geni Cowan

Geni Cowan, PhD, MA
California State University, Sacramento

Geni Cowan, PhD, Choctaw/African American, is a professor at California State University, Sacramento, in higher education leadership and policy. She has worked as a trainer and facilitator for The Center for Human Services at UC Davis Extension since 1996, specializing in the Indian Child Welfare Act, alcohol/substance abuse, mental health issues, HIV/AIDS in the workplace, and dual diagnosis, and in the past several years, tribal TANF. Dr. Cowan has more than 25 years of experience in community-based social services and nonprofit organizational leadership and development, and 15 years of direct experience in higher education. Additionally, Dr. Cowan is a senior consultant with Eagle Blue Associates, a consulting organization providing, among other services, expert witness testimony in ICWA cases.

SonnyS 800x1000 Sonny Skyhawk
Actor, Producer, and Founder of American Indians in Film & Television

US State Department Cultural Ambassador

Sonny Skyhawk is a proud, enrolled citizen of the Sicangu Lakota Native Nation of South Dakota. Originating from humble beginnings and being raised by his migrant worker grandparents, he became an actor (58 films), producer and tireless advocate and voice for the representation, image and portrayal of the Indigenous people of America.  As the founder of American Indians in Film and Television, he has negotiated inclusion MOU’s with the four major television networks (CBS, NBC, ABC & FOX) and advocated at some of the largest film
studios in Hollywood.

He is known nationally amongst his Native people for his integrity and steadfastness in promoting and advancing the stature of Native children and his people. Skyhawk has unselfishly devoted the last forty years of his adult life to giving back to his culture and seeking a better understanding for all people of color. He earned a nomination and membership in the world’s most prestigious film organization, the Academy of Motion Picture Arts & Sciences. He serves proudly on the Alcohol Justice Board of Directors. In that capacity he testified in the successful campaign shut down four liquor stores in Whiteclay, Nebraska.