Board of Directors

Board of Directors

Herb Kessner, PhD
CEO, Value Staging, Greenbrae, CA

Herb is an organizational psychologist, executive coach and senior consultant in organizational effectiveness, managing change, leadership development and Mergers & Acquisitions based in the San Francisco Bay Area. He serves on the Marin County Alcohol & Drug Advisory Board and the Alcohol Justice Board. He holds a BS in Electrical Engineering from New Jersey Institute of Technology, an MS in Industrial and Management Engineering from Columbia University, an MS in Counseling Psychology from San Francisco State University, and a PhD in Psychology from Northern California Graduate University.

Ruben Rodriguez
Executive Director, Pueblo Y Salud, Inc., San Fernando, CA
President, Alcohol Justice 

Ruben Rodriguez is Chair of the Coalition to Ban Alcohol Ads on Public Property in Los Angeles and Executive Director of Pueblo y Salud, Inc. a social and human service agency in the Northeast San Fernando Valley. He is a strong believer and advocate of cultural arts as a deterrent for negative and destructive behavior in youth and young adults, and has been involved in the areas of alcohol, drugs and tobacco abuse treatment and prevention for the last 20 years. He has served as Program Director for the alcohol and drug abuse prevention component of El Centro del Pueblo and as Chairman of the Cultural Arts Commission for the City of San Fernan

John Whitaker, Jr., CDS, CATC II
President, Paso Por Paso, Los Angeles, CA

Johnny Whitaker is an American actor and singer notable for several performances for film and television during his childhood, particularly as "Jodi" in "Family Affair" (1966-1971). He also acted in many shows and movies since then. He is fluent in Spanish and Portuguese and has been an activist, actor and mentor continually in his adult life. He founded Paso Por Paso to help Spanish-speaking addicts and alcoholics find treatment. As a recovering drug addict himself, he's devoted himself to a career in addiction rehabilitation and treatment. He recently celebrated his 20th year of sobriety.

Larry Meredith, PhD
Former Executive Director
Marin Department of Health and Human Services

Treasurer, Alcohol Justice 

Sonny Skyhawk

US State Department Cultural Ambassador 
American Indians in Film & Television 

Richard Zaldivar
Executive Director and Founder 
The Wall-Las Memorias Project
Secretary, Alcohol Justice 

Sharon O'Hara, DrPH candidate

Rita Sedano-Garcia, MBA
Financial Associate
Citibank, Mill Valley & San Rafael