Toymaker MGA Entertainment recently began distributing a line of toy “alcoholic drink” models 
under the brand Miniverse “Happy Hour”. These models are sold in plastic-wrapped balls reminiscent of “gacha balls,” where the purchaser does not know what’s inside, giving the same thrill as opening a pack of baseball cards. But we do know what’s inside: a molded plastic “glass” as well as quick drying resin “cocktail”.
Alcohol Justice invites concerned community members and public health and safety organizations to demand that retailers get these products off the shelves. The resources below provide a basic tool kit. Please contact us at advocacy@alcoholjustice.org with any questions or if you would like to be involved further.
Advocacy Tools In English
Take Action – Put your name on a message demanding the removal of these toys from retail shelves, emailed directly to the people responsible.
Overview – What are MGA Miniverse “Happy Hour” toys?
Factsheet – How selling alcohol as toys doesn’t just sound bad—it has harmful outcomes for kids.
“Miniverse Dollhouse Cocktail Balls Target Kids, Tweens and Teens” – A detailed explanation of the “Happy Hour” products, their relationship to time-tested tobacco strategies, and how they fit in with MGA’s Bratz dolls and influencer culture.
Public Talking Points – Quick background and concerns to help you communicate the risk of these products.
Press Release – Our December 3, 2024, press release announcing the commencement of this campaign, with quotes from staff and allies.
Template Letter – A detailed complaint calling out the risk and recklessness inherent in selling these toys, for you to fill out and send in on your own.
Herramientas de Promoción En Español
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