Marin County's alcohol environment

Based on a variety of socio-demographic factors, Marin County is thriving; its population is relatively affluent, well-educated, and healthy. However, its environment with regard to alcohol places its residents, particularly youth, at risk.

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Many American's reject "health benefits of alcohol" myth 

A recent Gallup poll indicates that a nearly a third of Americans believe moderate drinking is bad for one’s health. The same poll found that less than 20% of Americans believe alcohol is good for their health - the lowest percentage researchers have seen in years.

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Hard soda, the new alcopop

MillerCoors recently announced a new product line of hard ginger ale and orange soda expected to reach retailers across the U.S. in January, just before the Super Bowl. The Big Beer producer is following after Boston Beer Co. launched a new craft beer called Coney Island Hard Root Beer this summer, and Pabst began selling Not Your Father's Root Beer in early 2015.

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General Mills pairs kid cereals with beer

General Mills branched out from products such as granola bars, salsa, and cake mix to partner some of its beloved children's cereals with the alcohol industry.

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