UFC Owners Attempt to Silence Alcohol Justice Critique on YouTube

In April 2012, Alcohol Justice posted a Big Alcohol Watchdog Video on our YouTube channel that severely criticized Anheuser-Busch InBev and the Ultimate Fighting Championship (UFC) for “exposing young, underage fans to extreme violence, bloodiness, sexually denigrating language and behavior,” and of course, inappropriate beer ads. Within two weeks, YouTube pulled our video down due to claims of copyright infringement made by ZUFFA, LLC (owners of the UFC) and another content provider called Machinima. These companies did not care for what we had to say, so they attempted to silence our legitimate right to critique their shameful behavior and harmful business practices.

Machinima image logoAsYouTube does not arbitrate such issues, they just pulled the video. Alcohol Justice was then forced to file “counter-claims” asserting our “fair use” right under the Digital Millennium Copyright Act to use short clips of the material for transformative and noncommercial purposes. Such use is protected, and we are happy to announce that YouTube has now rescinded the original copyright infringement claims. Our video was re-posted.

FBLLOctagonGirlor their attempts to silence a legal voice of criticism, and continuing to expose young fans to inappropriate and harmful content, Machinima and ZUFFA, LLC have earned entry into the Alcohol Justice Doghouse. They are not alone. A-B InBev maintains a permanent residence there for aggressive sponsorship, advertising and branding practices that influence underage viewers to drink beer, drink more, and drink more often.

Please click here to TAKE ACTION and tell A-B InBev executives to pull the plug on Bud Light’s UFC sponsorship.