Press Releases

Free The Bowl World Premiere 2011

Media Advisory
Contact: Michael Scippa 415-548-0492
                                                 Jorge Castillo 213-840-3336
Free the Bowl World Premiere 2011
Video Contest Winners to be Announced

Streaming Live at Feb. 3rd From San Rafael, California

SAN RAFAEL, CA  (February 2, 2011) -- Marin Institute, the alcohol Industry watchdog, is holding the Free the Bowl World Premiere 2011 to announce the winners of their third annual youth-produced, counter-Super Bowl-beer-ad video contest. Videos this year are outstanding, as they are performances or songs.

The event will take place at the Smith Rafael Film Center in San Rafael, California on February 3, 2011. It begins with a reception at 4:00 p.m. (PT). The awards presentation takes place at 5:00 p.m., and will be streamed live at This year’s contest received 62 entries from 10 different states (all eligible videos available to preview at

What: Awards presentation, live entertainment, screening and streaming of the Free the Bowl 2011 winning counter-beer-ads.

When: Thursday, February 3, 2011, 4-6 p.m. (PT)

Where: Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA 94901.  Also streaming live at

Who:   Noah Griffin - Emcee, Marin County Celebrity/Singer
            Cathy Summa-Wolfe - President, Marin Institute Board of Directors
            Mark Leno - California State Senator
            Zoë Elton - Director of Programming, Mill Valley Film Festival
            Bruce Lee Livingston - Executive Director, CEO, Marin Institute
            Marc Levine - San Rafael City Councilman
            Bay Area youth participants and performing artists

Why: To honor young activist filmmakers from across the country for producing videos that counter exploitative alcohol ads on TV sports events


  • The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often
  • Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the Super Bowl
  • It is well established that teens that begin drinking before age 15 are four times more likely to develop alcohol dependence than those who wait until they are 21
  • 10.7 million underage youth drink, 7.2 million binge drink and alcohol related problems from this drinking cost the country $60 billion dollars annually

For more info, interviews with Marin Institute staff and contest winners, please contact Free The Bowl Contest Director Michael Scippa @ (415) 548-0492.