Press Releases

Alcopop-Free Zone Marin Kicks Off

Media Advisory                                                           
April 26, 2012
             Contact: Michael Scippa 415-548-0492
                                                                                                          Tiffany Tan 415 690-3628

Alcopop-Free Zone Marin Kicks Off

Youth Ask Canal Area Retailer
to Stop Selling Flavored Malt Beverages


SAN RAFAEL, CA  (April 26, 2012) – Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zoneä Marin will rally in the Canal area of San Rafael to encourage More for Less and other local alcohol retailers to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops.

What:              Rally and Press Event

When:             Friday, April 27, 2012, 6:30 p.m.

Where:           141 Bellam Blvd., San Rafael, CA 94901

Who:               Representatives from:           
  • Alcohol Justice
  • Being Adept
  • Families for Safer Schools
  • Marin County Dept. of Health & Human Services Prevention Hub
  • Marin County Pharmacists Association
  • Novato Blue Ribbon Coalition for Youth
  • Pharmacist Planning Service, Inc.
  • Santa Margarita Neighborhood Association
  • Twin Cities Coalition for Healthy Youth
  • YMCA
  • Youth Leadership Institute
  • Youth for Justice 
Why:   Youth-attractive alcopops, or flavored malt beverages (FMBs):      
  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
  • In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
  • Encourage underage consumption which leads to serious alcohol-related harm
The community will celebrate and promote retailers who comply as responsible, family-friendly, alcopop-free stores.

Media Availability:    For more info, interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492.