Press Releases

Alcopop-Free Zone Marin Advances

Media Advisory                                                                                         

Contact: Michael Scippa 415-548-0492
                                                                                                                             Jorge Castillo 213 840-3336


Tonight! Alcopop-Free ZoneTM Marin Advances as
San Rafael City Council to Vote on Resolution of Support
Youth to Rally before at Albert Park 7-Eleven
to ask for an end to Alcopops Sales

SAN RAFAEL, CA  (September 4, 2012) – Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free ZoneTM Marin will hold a rally and news conference in front of the Albert Park area 7-Eleven in San Rafael tonight. They will ask the convenience store to voluntarily stop selling youth-attractive flavored malt beverages known as alcopops. The group will then march to San Rafael City Hall to testify before the City Council votes on a Resolution in support of Alcopop-Free ZoneTM Marin.

What:                       Rally, New Conference, March, and City Council Meeting

When:                      Tuesday, September 4, 2012, 5:30 p.m.

Where:                     703 B Street, San Rafael, CA 94901

Who:                        Supporters Include:           

  • Alcohol Justice
  • Albert Park Neighborhood Alliance
  • Andy’s Local Markets
  • Being Adept
  • Families for Safer Schools
  • Marin County Advisory Board on Alcohol & Other Drug Problems
  • Marin County Dept. of Health & Human Services Prevention Hub
  • Marin County Pharmacists Association
  • Novato Blue Ribbon Coalition for Youth
  • Novato Police Department
  • Pharmacist Planning Service, Inc.
  • Santa Margarita Neighborhood Association
  • San Rafael Community Coalition
  • Sober Living in Mill Valley
  • Twin Cities Coalition for Healthy Youth
  • United Market
  • YMCA – Marin County Youth Court
  • Youth Leadership Institute
  • Youth for Justice


Why:            Youth-attractive alcopops, or flavored malt beverages (FMBs):           

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available - including convenience stores, gas stations, and mini-marts
  • In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
  • Encourage underage consumption which leads to serious alcohol-related harm

Media Availability:             
For interviews with Alcohol Justice staff and Youth for Justice members, please contact Michael Scippa – (415) 548-0492

More Information: