In the Doghouse

A-B InBev Disrespects America

May 20, 2016

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While Congress and regulators continue to examine their take-over of SAB Miller Coors, Belgium-based megabrewer, A-B InBev, strikes again. As if the craft brewer buyouts weren’t enough, A-B Inbev has decided it is worthy of the title “America.” Beginning May 23rd, the company is replacing the Budweiser logo with “America” on all 12-oz cans and bottles. Their labels are expected to include lyrics from The Star Spangled Banner and lines from the Pledge of Allegiance.

The vice president of A-B Inbev, Ricardo Marques, stated “We are embarking on what should be the most patriotic summer that this generation has ever seen.”

We are calling their bluff! Changing their label is no way to salute America, nor is it appropriate. With over 200 brands globally, it is safe to say that A-B Inbev does not hold the best interest of the American people. They are simply in the game to make money and to increase the rate of alcohol consumption. Though they are posing it as a marketing gesture to the American people, it is an obvious ploy to monetize the national elections, the upcoming Summer Olympics, and American Soccer tournament.

Beer does not represent America, the people do. Budweiser is NOT America.


TAKE ACTION: Tell your members of Congress to provide more guidance to the Alcohol and Tobacco Tax and Trade Bureau (TTB) which allowed this disrespectful, shamful labeling stunt into the market.

Budweiser Meme

CLICK HERE to access the Thunderclap to call out Budweiser for its arrogance and dishonesty - and to raise awareness about corporate marketing overreach, including extensive advertising and marketing to youth.

CLICK HERE to get the facts